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SEO, which stands for Search Engine Optimization, is a crucial digital marketing practice aimed at improving a website's visibility and ranking on search engine results pages (SERPs). It involves various techniques and strategies designed to optimize a website's structure, content, and overall online presence to make it more attractive to search engines and users alike. One of the fundamental aspects of SEO is keyword research. This involves identifying the specific words and phrases that users enter into search engines when looking for information, products, or services related to a particular industry or topic. By understanding these keywords, businesses can strategically incorporate them into their website's content, meta tags, headings, and URLs. This optimization helps search engines understand the relevance of the website and improves the chances of ranking higher for relevant search queries. On-page optimization is another critical component of SEO. It focuses on optimizing individual web pages to make them more search engine-friendly and user-friendly. This includes optimizing title tags, meta descriptions, headings, and content to align with targeted keywords and provide clear and concise information to users.

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